In business, attention is the new currency. How can companies compete when they only have a sliver of a second to move in? The secret is to hook 'em with a great story. Matthew Luhn translates two and a half decades of successful storytelling techniques - woven throughout his 10 blockbuster Pixar films - into fresh insights that help business minds reach audiences, captivate customers, and grow their businesses. Luhn has over 25 years' experience at Pixar Animation Studios, with story credits including the Toy Story and Monsters, Inc. franchises, Finding Nemo, UP, Cars, and Ratatouille.
The Best Story Wins: How to Leverage Hollywood Storytelling in Business and BeyondBuy
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