Presidential Spouses
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Kathryn interviews White House Transition Project Board Member Lauren A. Wright PhD, author of “On Behalf of the President: Presidential Spouses and White House Communications Strategy Today”. Dr. Wright documents the growing presence of the presidents' wives in the communications strategies of the Clinton, Bush, and Obama Administrations and explores how the first lady serves to persuade public opinion, make personal appeals to the public, and promote initiatives that support administration policies.
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On Behalf of the President: Presidential Spouses and White House Communications Strategy TodayBuy
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