A Springsteen and Bon Jovi-loving New Jersey native, Jaime Primack Sullivan is a tough-as-nails PR maven — and an unlikely transplant in Birmingham, Alabama. Sullivan shares hard-won lessons on Southern etiquette, deep-fried foods, college football, and matters of the heart while living in the heart of Dixie—delivered with her quintessential and side-splitting Jersey twist. Whether she’s pushing the boundaries of what proper Southern ladies consider “polite behavior” or espousing Southern customs, Jaime isn’t afraid to speak up about love, sex, friendship, and other topics that are often sugar-coated in polite Alabama society. Sullivan stars in the BRAVO TV hit Jersey Belle.